经济界

县域消费作为扩大内需、构建双循环新发展格局的重要一环，近年来呈现出快速变化的特点，成为消费增长的“新蓝海”。文章指出，县域消费的三大趋势包括：服务消费领域的深度“下沉”、小众赛道消费的快速创新、乡村特色文化对消费的深度赋能。这些趋势背后是城镇化率的提高、基础设施的完善、“小镇青年”的回归以及数字基建的推动。为进一步激发县域消费潜能，文章建议加强顶层设计、加速人口集聚、完善商业设施、加速品牌下沉、挖掘地方特色以及引育商业人才，推动县域消费扩容提质，助力经济高质量发展。

County-level consumption has emerged as a critical driver for expanding domestic demand and fostering the new "dual-circulation" development paradigm in China.In recent years,it has undergone rapid transformation,becoming a promising frontier for consumption growth.This study identifies three key trends in county-level consumption:the expansion of service consumption to lower-tier markets,rapid innovation in niche markets,and empowerment of consumption by rural culture.These trends are underpinned by rising urbanization rates,improved infrastructure,the reverse migration of young adults and advancements in digital infrastructure.To further unlock the potential of county-level consumption,this study proposes policy recommendations,including strengthening top-level planning,accelerating population agglomeration,enhancing commercial facilities,promoting brand expansion into lower-tier markets,leveraging local cultural assets,and cultivating talents.These measures aim to expand and upgrade county-level consumption,thereby contributing to high-quality economic development.